
History:
social codes, autobiographical response, limitations of semiotic understanding of images (moving images), work of mourning, myth: meaning an elusion to be exposed, signifier/signified, learn to read images (photographs or film stills, or even moving image)
Saussure - structuralism (meaning does not come from us, it comes from structures of society)
Sign - signifier sensory aspect (see/hear/experience)
Signified - meaning of the signifier
eg. Red: Signifier, Stop: Signified
Meaning cannot simply be the expression of an individual (Structuralism)
Photograph: speech
Barthes: meaning personally produced, link to reality, myth propaganda
Meaning produced culturally
Photograph literal reality, 'Critique of the Image', Private Significance, Deconstruct - Structuralism, Stills from film
Obvious Meaning
Obtuse Meaning
The Third Meaning
-information level
-symbolic level
Semiotic meaning: Obvious Meaning
Obtuse meaning: Most interesting - can't locate products of a structural meaning
'What in the image, is purely image..'p61
Significance, Emotion, the obtuse meaning is outside, cannot be described
Studium - I perceive quite familiar consequence of my knowledge and culture
Punctum - comprehensible objects, the social, cultural meaning
Studium - unconcerned desire, liking not loving, encounter photographers intentions, contract between creators and consumers (semiotic meaning)
Punctum - PUNCTURE Studium, accident, 'pricks me', not something intended accident, idiosyncratic moment between viewer and photograph
Studium: coded
Punctum: not, what I can name can't prick me, 'wound', area desire & love, give examples betray secret, start analysing -betraying something about yourself
Photograph: represents something that has been interrupts flow of time, death: what was presence and absence
Punctum may only be revealed when looking back on it, self exploration, understands something about yourself
Punctum acts as a stimulus to fantasy, (punctum: added, stimulus: narration - Readers story told)
- pursuit of punctum pursuit of OWN self knowledge
Weisberg 'like a fetish, this element express and stands for the viewers desire'
Punctum: male fetish object phallic
Ultimate fantasy
- need to function of public meaning
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